I was recently posed with a couple of questions by someone I know who works in a wine shop. Why are consumers not buying more sustainable, organic or biodynamic wines and what can be done to get them to buy more?
The store they work in is located in an affluent area and price is generally not the primary driver when selections are made.  When consumers where asked about their relative willingness or not to buy sustainable, organic or biodynamic wines, they indicated that they perceived no added benefit to buy these wines or pay more for them, regardless of the proclamation that they could assist in preserving and protecting the planet.
So I now pose these same questions to you:
Why aren’t consumers buying more sustainable, organic or biodynamic wines?
What can be done to improve consumer adoption of this industry segment?
I will post my response to this question next week. I look forward to hearing your thoughts and reasoning behind them.
Cheers!
There’s nothing wrong with farming biodynamically, but wines that are organic (as an end product) are usually terrible. Montinore wines from Oregon are from biodynamic vineyards, and their wine is delicious, but it is not organic. I’m guessing people don’t distinguish between being GROWN organically/biodynamically, and the END PRODUCT being organic. If you’ve ever had a wine that is actually organic, they are overwhelmingly not very good.